THE IMPORTANCE OF WEBSITE MAINTENANCE

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Why do you need website maintenance


Website maintenance is the process of checking to see whether your website is healthy and performing well. It’s about keeping up with security updates, fresh content, encouraging traffic growth, and making sure your website visitors are happy. Website maintenance services are an essential ingredient for engaging and retaining your customers, thus strengthening your SEO and Google rankings.

Whether your business is small or large-sized, you’re going to need website maintenance. But what is it? How to maintain a website? What are the major benefits? Let’s explore the topic in more detail and answer all relevant questions.

Think of websites as something that needs to be oiled regularly. For the sake of this article, let’s compare them to a car. Your car needs proper monthly maintenance to ensure that it’ll get you where you want. You bought it, and now you must keep it well-maintained and attractive, so it’s always up and running.

For example, if you sell heartworm pills for dogs you would want to find groups of dog owners who live in areas where heartworm is prevalent.

The same applies to your website. You’ve invested money in its creation, and you’ve devoted precious time in content creation and portraying your business in the best light. But a website is not something that you create once, and then you just wait for it to function on its own. That’s not how the digital world works - at least for now.


What Is Website Maintenanc


Do you know how you regularly check your car for leaks and damages? Well, website maintenance is the process of checking to see whether your website is performing well. It’s about keeping up with security updates, encouraging traffic growth, and making sure Google is happy. In fact, website maintenance services are an essential ingredient for engaging and retaining your customers. We all know the difficulty when dealing with wordpress sites.

To ensure your website is in a healthy and relevant condition, you need to perform regular check-ups. Not once a year, not twice a year. We’re talking about regular monitoring that will help you keep your business running smoothly and customers enjoying their user experience.


Be Consistent in Messaging


Make sure that your target market knows what you want to sell them. Too often, small business owners try to get too many messages out, sometimes in one ad. If your demographics research is done properly, you should be able to craft messages on websites, sales copy, emails and advertising that consistently conveys your message. Use language that your target market uses and design the messaging to fit their unique needs. For example, if your target market is senior citizens, make sure that your copy is presented in large font and is easy to read and comprehend. This is attractive to this demographic, in which most will have some level of vision problem.


What Are Website Maintenance Services and How To Maintain a Website?


Do you know how often you need to remove spam comments from posts? Weekly! Or how often you should renew your domain name? Annually!

As soon as your website is up and running, it’s time to start taking care of the most basic and crucial web maintenance tasks. We’ve organized these services by separate tasks and by how often you should perform them.


Why Is It Important to Do Website Maintenance?


If eyes are windows to the soul, then websites are windows to your business. When customers or search engines land on your website, they’re looking for something that’ll let them know you’re a professional business. A professional business that’s offering something of value. With regular website updates and maintenance, your business will attract and retain customers, offer useful content, and maintain good search engine rankings.

Let’s analyze the most important benefits of regular servicing in more detail!


Customer experience


Let’s imagine for a second that you’re a customer and you land on a website. On that website, you experience slow load times, spamming messages greet you every 5 seconds, and broken links are everywhere. You will probably feel annoyed and frustrated.

Now imagine that you land on a professionally maintained website. You see a beautiful website design, find relevant content on the blog, and move through the website with ease. You will feel happy and satisfied.

Today, nearly 89% of businesses compete primarily on the basis of customer experience. To compare, only 36% did so in 2010. So, it’s as bright as day: regular site maintenance can lead to positive customer experience.

And not only that you’ll impress your customers, but you’ll also experience additional revenue. Customers will be motivated to buy your product or service because your website left a positive impression. What’s more, these customers will become your promoters. They’ll spread the word about your website and refer your business to their family and friends. All free of charge.


SEO


Customers are not the only visitors to your website. There are other things crawling your website and we like to call them website crawlers. These crawlers can promote or bury your business to the ground. But what’s the thing with SEO and why is it so important?

In a nutshell, Google analyzes your website with the help of its Google bots. These Google bots look for key bits of information that signal to Google the value of your website. Google will be analyzing your website’s keyword optimization, your site’s structure and organization, and site errors.

For example, if a Googlebot crawls your website and finds poorly done redirects, duplicate pages, and error pages, your SEO ranking will significantly decrease. Meaning, your business will rank poorly on search engines and your customers will have a hard time finding your website. Driving valid traffic to your website it’s the lifeline for your business, so making sure everything is rightly optimized is a must.


Business reputation


Customers are on the lookout for a business that they can trust. However, a poorly maintained website with many broken links, outdated content and dead pages is a customers repeller. They will get the impression that your business is irrelevant, old-fashioned, and insecure.

So, if you want to present your business in a positive light and establish yourself as a secure and innovative company, regular upkeep is essential. Fix your broken links, produce new content, and redirect your old pages. Only by doing so, you’ll succeed at making a good impression and gaining your customers’ trust.


Cost savings


Ignoring your website’s health for a long time can result in an accumulation of issues and problems. Improper site maintenance will lead to downtimes or complete loss of business. If multiple things go wrong, you’ll need to spend thousands of dollars to fix them.

So, it’s always a smarter idea to invest in web maintenance services and continually keep your website healthy and error-free. Your business and your budget will thank you.


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